Let’s talk marketing for a moment.
Does your practice have a marketing plan?
Does your plan attract the right clientele on a regular basis?
Can you count your referrals from last year on one hand?
Is your marketing system working for you?
Is your firm capitalizing on the social media revolution?
Chances are there are big opportunities for improvement. I came across a recent blog post from Darren Root that contrasts most marketing systems of (CPAs) today vs a new marketing vision.
Darren Root CPA (Top 100 Most Influential in Accounting, Top 25 Thought Leader in Accounting) recently posted a blog article on LinkedIn titled “A Next Generation Accounting Firm: Using Cloud-Based Technology”. In the blog, Darren contrasts firm’s marketing practices of today vs next generation firm marketing. I recommend you read the whole blog article but here is an excerpt:
“Marketing – Today, marketing is often defined as attracting whomever calls or walks through the door—the Firm of Today has no specialized niches. The firm’s website is essentially an online brochure.
The Next Generation Accounting Firm – In contrast to a Firm of Today, an NGAF utilizes a well-defined vision and efficient business model to serve ideal clients…
Marketing – Marketing for a Next Generation Accounting Firm is defined as identifying the right prospects, based on the kind of clients the firm wants to serve, and then demonstrating to them how the firm’s expertise can benefit them. The cloud removes any geographic barriers, so clients can be located across the country—or the globe.”
I am not sure which marketing system best represents your firm, but I can guess which one you most likely would prefer was yours!
I can confidently say that BAT Consulting Group helps firms capitalize on the LinkedIn social network to identify, attract, connect, and nurture highly-targeted business prospects, in turn driving new opportunity in their target market – local domination.
If you agree with Darren (and I concur) and believe the next gen marketing approach may be the right direction for your firm, I invite you to apply for a truly no-hassle business strategy session so I can understand more about your specific practice goals and preferred client profile to see if my system is right for you.
While the vast majority of tactics in this new marketing system are outsourced and require no impact on your time, YOU are still the key player. It is a relationship building system that drives interest and prospect interaction to your firm.
I strongly believe that firms that can build and nurture a community of highly-targeted prospects will dominate their local market and crush their competition vs. firms that use outdated or no marketing system.
It is simple to take the next step. To schedule a strategy session, either reply to this email with some available appointment times or even better schedule your appointment online here: http://ow.ly/Xb3y301odjp
Best wishes for your greatest year ever.
Best regards, Bob Torella MBA
Reference: “A Next Generation Accounting Firm: Using Cloud-Based Technology” by Darren Root.
I use my proprietary LinkedIn marketing system to connect with CPAs (typically partners and owners) across the country. I send about 200 custom invites weekly and add about 10-18 new connections every business day. Weekly, 2-3 immediately ask for more info and a few more interact after my custom thank-you message. That is a weekly steady stream of new opportunity. Does your marketing system deliver highly-targeted leads ready to take the next step on a weekly basis? How would you like messages like these on a regular basis??
Sample RECENT comments from my connections:
Donny S.: Hi Bob, wow that sounds very interesting. I’d definitely be interested in learning more.
Leo L.: How about a conference call on afternoon next week?
Michael L.: Hi Bob, thank you for your invitation, let’s talk after the 17th.
Thomas B.: Hi Bob, I received your LinkedIn invitation. Maybe we can talk about what types of services you offer. Thanks.