I recently attended a social media conference to see what is new and the latest industry best practices. Here’s a snapshot about LinkedIn to get you thinking:
Profiles with a professional photo get 14X more views (hint: add a great pro photo)
The Tag line (just under your name should be about the value you add (not your title)
The Summary area is about your value add, not a review of your work history (WIIFM – What’s in it for me!). This gets the visitor reading more..
Add a link to a video or PowerPoint or published article to build your brand. It adds keywords to help build better search results.
Add a Company Page to further boost your brand. Add posts to your Company page.
Have you been ignoring your LinkedIn groups? Member subscriptions have changed a bit. Check them out.
Consider blogging on the LinkedIn Pulse network to further expose your brand. Always add a link back to your website in the blog article.
Want more LinkedIn tips? Download my free marketing guide here.