BAT Consulting Group Inc

BAT Phone: 631-760-5440

  • Welcome
  • #StartHere
    • Go WebBuilder
    • Go Social
    • Go Blogging
    • Go Mobile
    • Go Local
    • Go Video
    • Get Clients
    • Go Webinars
  • LinkedIn
    • LinkedIn Marketing
  • Blog
  • About BAT
  • Pricing
  • Pay Bill
  • Contact
    • Apply for Consult
  • April 24, 2018

Go Blogging

Blogging is alive and doing very well. What to blog about? How Often? Blogging tips.

A blog is a micro-website and internet forum for you to share your thoughts one to many, present yourself as thought-leader in your industry, and build your brand (your image) on the internet.

Blogs comes in many forms from WordPress blogs, to Google’s Blogger.com, Tumblr, LinkedIn Publishing (this article) and many others.

Most of the blogger services are FREE at the basic level and are reasonably easy to set up (much faster and easier than creating a website).

blogging

What to blog about?

Blogging in many ways is very similar to all of the other social platforms I mentioned in my prior blog posts. When blogging:

  • Consider educating your clients (followers) and prospects on the latest issues that may affect their business or personal lives.
  • Get people thinking (and commenting) in line with your practice’s goals
  • Give your opinion of issue in the news or article you read (was it great or just hogwash)
  • Differentiate your firm. Why should a client consider your firm? What are your core talents – let others know.
  • Post content that will attract the right client for your practice. What topics would interest your best client today? Note: My next blog post will drill down into more posting ideas.
  • Most importantly, have a plan, a theme, a purpose in mind for your blog (and all social media posts for that matter). Each blog post should support your key strategic vision.

How often to blog?

Blogging is alive and wellHave a regular schedule whether it is once a week or once a month (the more frequent the better). Share your blog posts across your other social media platforms as well.

Blogging tips

Keep your blog on your website. Then promote your new blogs over all your social media channels. Tip: your social post should point the viewer to your website to read the full blog article.

Social media posts have a short shelf life – repeat your social media posts periodically to boost visibility. You can change up the social posts to highlight different points within the blog – so it looks fresh to your visitors and the search engines.


 

While many other social platforms get more notoriety, blogging is still a valuable marketing tool for your arsenal. Use it to build your brand and create a great image for your firm on the net. We are in a new socially-driven and mobile-infused economy – take advantage of it.

 

—————————————————-

Take the next step: Request a free website or social media assessment – get 5 free specific tips to improve your image.

Are you due for your annual social media physical?

There are several areas that need a regular annual check up to maintain good social media health (new features are added regularly and change FAST – don’t lose out): Website: Is your website mobile-friendly? This one is BIG! Local Search: If you are found on the net, what image are you projecting? Have you claimed and […]

More Posts from Build Your Brand

What’s Hot in Practice Development for CPA Firms

LinkedIn Marketing

  Are you a LinkedIn member and not doing much with it? Is your marketing system driving new conversations … Jump to Webpage

Start a conversation today.

You are bound to walk away with several tips to boost your social brand.

Please follow & like us :)

RSS
EMAIL
LinkedIn
Facebook
Google+
Twitter
YouTube

Recent Blog Posts

  • Leverage Google My Business for local search results
  • Are you due for your annual social media physical?
  • Want more local business? Befriend Google My Business!
  • Drive more business with your Facebook Business page
  • Welcome
  • #StartHere
  • LinkedIn
  • Blog
  • About BAT
  • Pricing
  • Pay Bill
  • Contact

Copyright © 2018 · Executive Pro Theme on Genesis Framework · WordPress · Log in