There is no doubt that social media creates a special bond between people with common interests. This new medium works great for many sectors especially the entertainment industry, politics, sports, news, and the like. Why not CPA firms you ask?
I strongly believe that #CPA firms have a unique opportunity to build and nurture a large local network of business owners. In other words, a virtually untapped market of highly targeted prospects to grow their B2B services. In addition, many local businesses rely on social media for advertising and revenue. These business owners need an advisor that is social savvy – certainly much more than just a tax compliance officer!!
Does your firm have a social medial policy?
Does your CPA firm have a social media policy that fosters collaboration?
The next question is, what is stopping your firm from dominating your local area? There is a saying I learned early in my marketing career, and that is “speed kills – the first to the market gets the largest share”. The time is right to grab hold of your share of the local market BEFORE some other firm does?
BAT Consulting Group can help. We have a proprietary system to reach out to hundreds of local business owners and CEOs using LinkedIn, blogging, social media, email marketing, and more. We can help your firm build and nurture your local community and get your deserving share of this untapped market.
I am not sure where your basic tax work is going considering the competitive downward pricing pressure, online tax prep services (including free) and politics – but I am confident that your business accounting and advisory services will always be in demand (and at better fees). Today is a great day to start something BIG! Be the firm that grabs the golden ring and harnesses the power of the new economy.
Best wishes for your greatest year ever.
Bob Torella MBA